Allison Mellon

Howdy!

 
 

DIGITAL MARKETER & AVID ARTIST  

I’m a Jill of all trades, and master of many. I’ve got a varied background in marketing strategy, technical program management, analytics, and art! I like to solve problems, noodle on puzzles, and work with teams to make cool things.

If you’re in need of digital marketing services, I do that.

  • Educational Workshops

    Training Courses

    Strategic Planning

    Project Approach

  • Discovery

    Persona Development

    Content Strategy

    Site Strategy

    Program Planning

    Business Requirements

  • Information Architecture

    User Experience

    Functional Specifications

    Technical Specifications

    Measurement Strategy

    Analytics implementation

  • Data Review & Analysis

    Optimization Recommendations

    A/B Test Planning

    Email Marketing

 

Some nice things people said about me once:

“Allison is a fantastic strategic partner and an asset to the team. She brings an entirely different brain to the dynamic and shares ideas and insights that truly shape the strategic direction. She’s incredibly smart, self-sufficient and proactive — a rare combination. I like working with Allison because I know she’ll do what it takes to get the job done right.

I will go out of my way to create opportunities to work with her in the future — she’s THAT good.”

— Kate Armbruster, Vice President Operations - Compass Digital

“I highly recommend Allison for a digital marketing position that requires versatility, strong communication skills and account management. Allison has been working for Bop Design for almost a year and she has been an effective project manager, helping push client projects to completion. If you need someone who can “wear many hats” plus be an impressive ambassador for your company, she is a great fit!”

— Jeremy Durant, Business Principal at Bop Design

“First of all, Allison’s work ethic is second to none. Never have I seen her fail to go above and beyond in whatever responsibilities she had as a part of her position. Frequently you would see Allison taking extra time to make sure every aspect of a project was covered. Even if something wasn’t in her job description, she is the kind of person who looks for potential issues and helps to solve them. I’ve found her invaluable in ensuring project success.

Secondly, Allison’s experience touches many aspects of digital marketing, from project management to copywriting, UX and strategy. She’s worked successfully in this environment and she excels at it. In choosing who to staff your team on a digital project, Allison would be a top choice. It takes an understanding and overall awareness of the digital project process for someone to excel and help others around them to excel and Allison possesses this quality. Not only does she understand the ideal user experience, or how to engage with audiences through content, but she brings it all together with an understanding of the process, timelines, budgets and she has proven she knows how to get things done. Allison rounds all of this out with great humor and an engaging personality and would be a fantastic addition to anyone’s team.”

— Kevin Thompson, Head of Technology at CourtAvenue